SEO & PPC
City Bite London
-
6 months
Project Duration -
65%
increase in table bookings -
75%
increase in ROAS
scsc
SEO Campaign
Location Preston, Lancashire Services Used Technical SEO, Website Audit, Off-page SEO, Local SEO About Pro Bono Law Services Pro Bono Law Services (PBLS) is a burgeoning law firm that makes quality legal assistance accessible to all. With a team of seasoned experts, including alumni from the University of Central Lancashire, PBLS is steadily building its reputation for excellence, combining deep legal expertise with a passion for justice. The Challenge PBLS was struggling with low online visibility, limiting its ability to connect with clients in need of legal services. Their website ranked on page 5 of search results for key legal terms, leading to minimal organic traffic and a significant gap in lead generation. The challenge was to elevate their search rankings, increase inquiries, and position them as a trusted name in the legal domain. Our Strategic Approach Here’s what we did for Pro Bono Law Services at ZoopUp UK to remedy their online marketing concerns: Comprehensive Site Audit We resolved technical issues like crawl errors and optimized the site structure for better indexing and performance. Content & Keyword Optimization We identified and integrated high-value keywords like "lawyers near me" and “law firm nearby” to boost visibility in search results, while also creating interesting legal blogs, FAQs and more Link-Building Campaign We secured authoritative backlinks from legal directories and publications, increasing domain authority and competitive advantage. Local SEO Optimization Lastly, we focused on the Google Business Profile and targeted local keywords to improve visibility for Lancashire-based legal services. Results With sustained efforts that started showing growth within 3 months, we ended up achieving: 220% Increase in Organic Traffic: Their site visits surged as the technical fixes and optimized content attracted the right audiences. 130% Boost in Lead Generation: Targeted keywords and improved UX led to a massive increase in qualified client inquiries. SERP Rankings Went from Page 5 to Top 2: Key legal keywords secured top spots in search results, driving consistent traffic. 45% Increase in Client Inquiries: Enhanced visibility translated into more inquiries from potential clients, improving their competitive standing. Results 220% Increase in Organic Traffic 130% Boost in Lead Generation 45% Increase in Client Inquiries
Pay Per Click Advertising Campaign
Location London, UK Services Used Google Ads, Instagram Ads, Keyword Strategy, Landing Page Optimization About Tech Wave TechWave Innovations is a premier IT consulting firm specializing in cloud computing, cybersecurity, and software development. With fairly positive business volumes and a sizeable client base, TechWave was looking to expand through some intuitive and clever PPC advertisements. The Challenge Although TechWave Solutions was an industry leader, their previous PPC campaigns didn’t deliver results where it mattered most—conversions. Despite high ad spending, their cost-per-click (CPC) remained high, draining their budget. Landing pages couldn’t engage visitors, leading to stagnant conversion rates. While their ad copies initially captured attention, the new leads weren’t converting into actionable results. Our Strategic Approach ZoopUp UK solved their problems with a holistic strategy to address their conversion challenges: Landing Page Redesign We improved the landing page with clear CTAs, faster load times, and a mobile-friendly design. Paid Search Optimization Or team focused on high-performing keywords and precise audience segmentation for their ads. Click-Through Rate Optimization (CTR) To get the best click-through rates, we tested A/B elements, boosting engagement and reducing user friction. Noise Removal We ensured simplicity and intuitive content, removing the clutter involved in the customer journey that affected the conversion rates. Results Before long, we had achieved the following results: 64% Reduction in Cost-Per-Click: Our audience refinement significantly reduced CPC, letting TechWave achieve more with their ad budget. 41% Increase in Conversion Rates: We redesigned landing pages with clear CTAs and optimized UX, which led to more users converting into clients. 35% Boost in Click-Through Rates: Our enhanced ad copy and targeting strategies drove more qualified traffic to the site. Sustainable Growth: By combining paid search expertise with CRO and landing page optimization, we provided TechWave with a string of sustainable growth. Growth 64% Reduction in Cost-Per-Click 41% Increase in Conversion Rates 35% Boost in Click-Through Rates
WhatsApp Chatbot & Marketing
Location Manchester, UK Services Used WhatsApp Chatbot Development, API Integration, 24/7 Customer Support, Conversational Commerce About Manchester Threads Manchester Threads is a prominent vintage fashion retailer, renowned for its 60s-inspired collection of apparel and accessories. With a loyal customer base, Manchester Threads prides itself on offering an exceptional shopping experience. However, as their e-commerce platform grew, so did the demand for seamless customer support and efficient engagement channels. The Challenge The vintage retailers faced growing concerns in managing customer inquiries, particularly during peak shopping hours. Their existing customer service system could not keep up, resulting in slow response times and missed opportunities. Customers often abandoned their carts due to delayed responses to product queries or order-related concerns. Our Strategic Approach We comprehended their customer service issues and made a bespoke WhatsApp API strategy to remedy the same. WhatsApp Chatbot We first designed and deployed an AI-powered chatbot to handle queries and provide 24/7 support for smooth customer assistance. API Integration We integrated the WhatsApp API with their e-commerce platform to provide real-time inventory updates, order tracking, and product recommendations. Conversational Commerce Our team enabled instant product inquiries, automated FAQs, and a guided shopping experience directly within WhatsApp. Customer Engagement Personalization We customized responses based on customer purchase history and preferences. Results With our tailored WhatsApp API program, Manchester Threads solved their issues and achieved the following: 60% Reduction in Response Time: The automated WhatsApp chatbot gave instant answers, reducing delays and increasing customer satisfaction. 45% Increase in Customer Engagement: The AI-based real-time interactions and suggestions kept customers engaged throughout their shopping journey. 35% Boost in Conversion Rates: By streamlining the path from inquiry to purchase, the WhatsApp chatbot directly contributed to higher sales. 24/7 Customer Support: The chatbot ensured round-the-clock assistance, providing customers with the convenience they demanded. Growth 60% Reduction in Response Time 45% Increase in Customer Engagement 35% Boost in Conversion Rates
